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NEW NORMAL
about the result and the lack of intimacy. pacity and perfect service, but is also a person,
Anyway – for the “Digital Generation”, like who can take nice pictures and promote wine
now, students are learning online, young vibes on Instagram and is highly active online.
people meet each other online, the new ge- On the Moldovan local market, we have
neration feels different, and they feel relaxed a few sommeliers who work in the best re-
with the platform. It’s a NEW NORMAL to par- staurants in Chisinau, but the best ones are
ticipate at online tastings. Even in the “live working abroad on the international market
shows” they use the IT terms of Like, Dislike, and I can tell, we are a good team. We organi-
Followers, and Influencers, all these words are se ZOOM conferences, we speak about the si-
from the Digital Generation and can be fore- tuation in the wine world, wines, wine regions,
ign to older people. and trends. Nowadays the tendency is for spe-
I can also confirm that during this pandemic ed, our guests use different apps to see wine
period, cheap wine sales have increased by 3 ratings immediately for example, seeing price,
times in Moldova, and wine producers are ori- comments and details about any wine they
entating themselves to this wine shelf in order are curious about. Sometimes it happens that
to promote accessibly priced wines. a sommelier‘s information is only one click
As for me, the profession of sommelier is away. Why does the client need to be in con-
an art. The bottle opening is the whole cere- tact with a possible Covid-19 carrier to serve
mony accompanied by the sommelier´s sto- him? A question could be: The past should
ry. The position of sommelier will definitely never happen again.... But who knows! Are we
change. Nowadays a good sommelier is not losing something of value without the art of
just a professional with a huge information ca- the in-person sommelier? ƅ
Moldova is famous for the world´s largest cellars, fresh and juicy wines and excellent vegetable dishes.
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