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MARKETING

different activities worldwide to present over the AWMB also sent a monthly newsletter to
3,100 wines – and that’s not including any acti- German-speaking and international subscri-
vity in the domestic market of Austria and the bers. 20 press releases completed the eff ort
main export market of Germany. The AWMB’s to continuously report on the latest develo-
digital events were followed by more than pments in the wine country Austria, the stra-
1,500 industry professionals. tegic changes of the AWMB and the Corona-
-countering measures of the Austrian wine
MULTIPLE COMMUNICATION industry. At the end of 2020, over 62,000 fans
MEASURES from all over the world followed the story of
In order to stay in contact with all stake- Austrian wine via Facebook and Instagram.
holders, key opinion leaders and friends of With its concentrated and concerted com-
Austrian wine in times of massive restrictions, munication measures, the AWMB has been
the AWMB also multiplied its communication preparing the ground for Austria‘s winemakers
eff orts. “It was particularly important to us to for many years. All producers, brands and re-
keep in constant touch with our winemakers!”, gions can use this to put forward their own
emphasizes AWMB CEO Chris Yorke. „Every messages and implement and position them-
month we therefore sent a newsletter to the selves under the best possible conditions. In
winemakers to inform them about all our me- this context, regional associations and wine-
asures and participation options and to give growing groups help to bundle the strengths
them a variety of tips on how to react in the of more than 14,000 Austrian wine-growing

extraordinarily difficult situation - for example businesses and create synergies among pro-

through detailed guidelines for online marke- ducers.
ting and sales.“
In addition to the winegrowers‘ newsletter, Austria, South Styria, © AWMB / Anna Stöcher

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