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social networking) tell their
users directly whether your
business or establishment
is open or closed. And some
services will even suggest
a competing open company
when the ones at the sear-
ched location are closed. So,
don‘t forget to update your
opening hours, especially in
the case of holidays, state ho-
lidays or illnesses. You have
no idea how important this
information is for the user
and how much it influences
Local search means that people search in their decision-making process.
the specific area in which they live or move. Check your information and make sure
They refine their search by adding a specific you have the same contact information, ad-
location. This must be reflected in both the dresses and information on all referring servi-
website and „link building“ - i.e. ces as well as on your website.
backlinks for search engines in Whether you do everything
the most relevant channels on manually in a time-consuming
the Internet with an accurate way or with the YEXT synchro-
and up-to-date address. nization platform, this is one of
In the case of mobile phones, the basic conditions for users to
it is the so-called “proximity find you in those places on the
search” - i.e. „searching in the Internet that they like to use.
vicinity“. You have surely alrea- The YEXT synchronization plat-
dy noticed this in the case of form works on the principle of
searching on Google or Google a single structured and com-
maps and, for example, Face- prehensive data set, suitable for
book, TripAdvisor, Waze or even search engines and other servi-
the Yellow pages, other direc- ces. In the web interface, you
tories and catalogues as well as create a comprehensive set of
many other (especially mobile) information about your compa-
applications work similarly. ny, which you then have in one
Also in this case, it is impor- single place and the synchroni-
tant not only to be in these zation platform automatically
places but to be there correctly, copies it to the partner network.
with comprehensible and up- Thanks to that, you don‘t have
-to-date information. to worry about your information being cur-
The most important information for users rent and consistent. In addition, they can co-
includes not only contact information and llect user reviews and comments about your
the field of your activity but also, for exam- business and send you notifications of new
ple, opening hours. Many services (such as reviews. This saves a lot of time and energy
Google and Google My Business, navigation, that you would otherwise have to spend on
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