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DIGITAL MARKETING & COMMUNICATION

Michala Benešovská
Michala has been fascinated by IT for over two decades, or, to be
more precise, since the day she dismantled her first computer. IT
has remained her passion. Beside other things, she cooperates
with Monster and contributes to Hello World. She has been
running the TYINTERNETY portal for 10 years. Her domain is new
media, digital technologies, gadgets and social networks.

Václav Pavlečka
Václav connects the world of startups, business and technology
with a ten-year career in the field of marketing communication.
He used to own a communication agency called Kliché Killers
in New York, brought the concept of the Farmhouse
innovation unit from Chicago to the Czech Republic,
incorporating it in the portfolio of the Publicis Group,
and he was a strategic digital planner for Leo Burnett.
Today he is the CEO of the Air Ventures investment fund.
DIGITAL WINEMAKERS:

Internet Does Not Have to Mean Sour Grapes

The Covid-19 pandemic has changed the way modern society works. The way
we communicate, we work, how we spend our free time and how we have fun
has changed. Digital technologies and especially the Internet, which covered
all these areas, have come to the forefront of the interest of many companies
and individuals. The Internet is a space of endless possibilities and opportu-
nities that everyone can seize, including winemakers.

Why should you be interested in the online The Internet will give you the opportunity to
space, the Internet and the world of social reach a large audience - because everyone is
networks at all? After the restrictions applied online today. Digital media is the best way to
all over the world, hard times came for wine- show yourself to the world. The Internet is no
makers and sommeliers. Who knows when longer a „technology“ that is only for the cho-
the situation will change and whether it can sen ones, but it is present everywhere and its
be prevented from recurring. During this un- impact on our daily functioning is enormous.
certain time, the digital world is proving to be And what can a winemaker do on the inter-
an ideal path to take. Everyone can be seen on net? Sommeliers and winemakers are actually
social networks, selling online ... So why not influencers, so why not join social networks?
sommelier and winemakers? Your customers like to listen to your erudite
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