Page 10 - The Standard - May 2019

Marketing

A key team focus this month has been to support the drive
for direct enquiries. We have increased online activity
across the Google network with an uplift in search, video
and banner activity.

In addition, the team have been working on delivering all
of the collateral items required to promote the revised
referral incentive and effectively communicate the
opportunity for clients to receive a maximum of £10,000
per client referral. The revised incentive is initially being
trialled in the City , the uptake in the coming weeks and
months will be monitored and then the campaign may be
rolled out to the rest of the portfolio.

Following the success of the wine tasting event to
relaunch 1 King William Street back in March, we are
partnering with the fine wine merchant, Haynes, Hanson
and Clark to host a client event scheduled on Thursday 6
th
June. We hope the wine tasting event format will prove to
be both informative and sociable for our City clients.
In the West End we held a Cyber Security breakfast on
Wednesday at 20 North Audley Street. The event was
well attended, proving that online security is high on our
client’s agenda. The speaker provided some practical
measures that everyone can take to reduce the risk of
attack or data breach .
Work is also well underway with our new digital partner
Nomensa, to enhance our digital offering by delivering; a
new website, meeting room booking portal, a client portal
and an app.

May 2019