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“Transportation for A Better Life:
                                                                              Smart Mobility for Now and Then”

                                                                                    23 August 2019, Bangkok, Thailand

                      Choice Analysis of Point-to-Point Bus Service and Other Modes of
                                        Transportation in Metro Manila
                             Topic number: 03 Paper Identification number: AYRF2019-034
                                         1
                       Emmeline ESPEÑO , Kane ILAO , Princess TAMAYAO , Justin TOMALIWAN
                                                     2
                                                                                                4
                                                                          3


                                  1 Department of Civil Engineering, Faculty of Engineering
                                                  De La Salle University
                                      Telephone (02) 524-461, Fax. 302-4234 local 226
                                          E-mail: emmeline_espeno@dlsu.edu.ph

                                  2 Department of Civil Engineering, Faculty of Engineering
                                                  De La Salle University
                                      Telephone (02) 524-461, Fax. 302-4234 local 226
                                              E-mail: kane_ilao@dlsu.edu.ph

                                  3 Department of Civil Engineering, Faculty of Engineering
                                                  De La Salle University
                                      Telephone (02) 524-461, Fax. 302-4234 local 226
                                          E-mail: princess_tamayao@dlsu.edu.ph

                                  4 Department of Civil Engineering, Faculty of Engineering
                                                  De La Salle University
                                      Telephone (02) 524-461, Fax. 302-4234 local 226
                                          E-mail: justin_tomaliwan@dlsu.edu.ph


             Abstract

                    Choice  analysis  is  essential  in  the  process  of  travel  demand  forecasting  and  determining  the
             efficiency of the current modal choices in a study area.  It also determines if the mode choice attracts
             passengers by analyzing the behaviors of the commuters. The study used the NLOGIT 3.0 program to
             analyze the mode choice of commuters in Metro Manila and compared the currently used mode choices
             such as public buses, Van/UV/FX, trains, private cars, app-related mode, with the newly introduced mode
             choice, the Point-to-Point (P2P) Bus Service. The data were gathered through surveys and interviews of
             people who have used the P2P Bus Service and then processed through NLOGIT 3.0. The results showed
             that gender and car ownership are significant determinants of the mode choice of commuters. In the derived
             utility equations, comfortability was found to be a significant P2P Serviceability factor. Total travel time
             and travel costs were also found to be significant mode characteristics for all modes of transportation.

             Keywords: Choice Analysis, Metro Manila, NLOGIT, Point-to-Point Bus Service, Public Transportation,
             Utility Equation















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