Page 31 - Drive First Gear Complete - Web

Our Customers Great
Can you guess what group makes up the core of Rent-A-Center’s
customer base? (circle your answer) Service
a. Single women
b. Single men
c. Single mothers Did you know?
d. Single fathers The level of service you

By far, our largest customer base percentage belongs to single, working provide our customers
mothers. When we keep this customer in mind—the hard-working, each day is what sets
single mother—our jobs at Rent-A-Center are put into perspective. us apart from the
competition
Does it change your view of your job a little bit? Yes / No
You are our single
Why? Why Not?
greatest competitive
advantage, and your
ability to delight our

customers is what OUR RENT-A-CENTER CUSTOMERS / OUR CUSTOMERS
We don’t just serve people who want better electronics or an upgraded keeps them coming
living room because their neighbors just got one. We serve the working back!
family: we offer them a refrigerator to preserve their food, a washer
and dryer to clean clothes, and yes, even a television so their children Think about a great
can watch educational videos or cartoons. In short, we improve our customer service
customer's lives by giving working families the flexibility of low weekly experience you've had
payments that so many people need in this new economy. recently. Where were you?

Clearly, without our customers, we have no business. But, what do
we do for our customers? What can we do to bring them in for the
first time, and bring them back again and again? Sure, we offer great
products at affordable rental rates, and have a highly desirable service
plan built into our rental agreements, but what else do our customers What made the experience
need? It’s all about the best customer experience they’ve ever had. so memorable?

Remember our mission statement?
Take a moment to write it down again: What impact did this
experience have on your
desire to return?

How will you bring this mission statement to life?

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