Page 36 - Drive First Gear Complete - Web

Rent

Ready

Rent Ready is a frame of mind,
a philosophy that we hope you
come to completely embrace.
It not only embodies the
motivation behind what we do THE RENT READY
at RAC, it drives our business
and keeps our customers coming
back for more. In short, Rent PHILOSOPHY
Ready means being dependable,
honest, orderly, functioning and
inviting. Becoming Rent Ready
means that you are ready for the It’s very likely that you’ve already heard someone say the term
day to begin, your store is in tip- “Rent Ready”. It sounds like you just need to be ready for renters…
top shape and your merchandise But what do you think it really means?
is clean and ready to move.

Notes

What the customer sees, even before they reach your front door,
influences their opinion of your store and RAC. Are you up to
their expectations? Couldn’t we—shouldn’t we—exceed those
expectations by being Rent Ready?

The Rent Ready concept applies to more than just the store. How do
you think dress code and coworker appearance affect your store’s
rent readiness?

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