Page 103 - 01 12 17 - FLIP - BOOK A - 14th Edition

© Richard S. Cherry Author It’s The Easiest Thing You’ll Ever Do 103
The World’s Biggest Problem

Dr. Joseph Mercola says: Sugar Industry Uses Tobacco Industry's Play Book to Fool Consumers

The sugar industry operates in much the same way as the tobacco industry did back in its heydays. For
over 30 years, the tobacco industry knew that nicotine was addictive and caused lung cancer, and this
information was purposefully withheld from the public. Big Tobacco executives even lied during
Congressional testimony, stating they had no knowledge of adverse health effects.

Today, the sugar industry is being equally evasive, either dismissing or downplaying the scientific evidence
showing that excessive sugar consumption is a primary driver of obesity, metabolic dysfunction & chronic
disease. Andy Briscoe, the head of the Sugar Association, has even made appeals to The Scientific
Advisory Committee making recommendations for 2015 US dietary guidelines to go easy on sugar.

The Scientific Advisory Committee recommended Americans consume no more than 10 percent of their
daily calories in the form of added sugars (3-7 oz), citing "strong & consistent evidence" that sugar

is associated with obesity and other health risks. Andy Briscoe went so far as to say,"there was no
'proof of cause and effect' linking 'added sugars' intake with serious disease,' nor any 'significant scientific
agreement' to justify telling the American public sugar is 'a causal factor in a serious disease outcome.'"

Andy Briscoe has also gone on record with the following, quite ludicrous and wholly inaccurate, statements:
Obesity is a serious concern in America, but sugar is not the culprit... Sugar has been used safely by our
grandmothers and their grandmothers for centuries... All-natural sugar is currently being scapegoated for all
kinds of health problems, despite the fact that Americans consume less of it now... Every major, comprehensive
review of the total body of scientific literature continues to exonerate sugars intake as the causative factor in
any lifestyle disease" You may want to read PAGE: 100 & 101 again – Sugar Is Also An Addiction

LOSE WEIGHT Nature’s Healthy Way: Three 10 Minute DAILY Walks + One-Meal-A-Day AT BEDTIME