Page 22 - DMTC Program Guide 24-25
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521401
                                                                                                             3 Unit Completer



                                             Come for the skills.........  Stay for the challenge!




                                   Marketing




                              Marketing Management




            Do you want to know how businesses determine what to sell, where
            to sell it, how to price it, and how to convince customers to purchase
            it? This is what you will learn in Marketing classes.







              This course introduces and examines economic, marketing,
              and business fundamentals in addition to the functions of
              selling, promoting, and distributing.  This is the basic  course
              in the marketing curriculum and should be taken before the
              specialized courses.
              *Required course to be considered a Marketing Management  completer



              This course continues the analysis of the marketing functions
              by examining human resource foundations, marketing and
              business fundamentals, distribution, promotion, and selling as
              applied in merchandising. (Prerequisite:  Marketing)
              *Required course to be considered a Marketing Management  completer


              This course introduces students to the  current field of social
              media and prepares them to explore and create successful
              social media strategies for businesses. This course gives students
              the knowledge, tools, and methods to use different social
              media tools in order to educate and connect with customers,
              promote and sell products and services, and develop new
              business. (Prerequisite: Teacher approval and either a Business
              or Marketing Class)
              *Elective course for Marketing Management                                     OSHA 10


              This course is designed to provide students with the knowledge
              and skills needed to develop an effective business plan for small      Sales Managers $121,100
              business ownership.  An important part of the course will be        Marketing Managers $116,200
              the incorporation of economics, ethics, legal aspects, logistics,
              research, staffing, strategies for financing, and technology.        Managers, All Other $113,200
              (Prerequisite:  Recommended student take Marketing before    Advertising and Promotions Managers $101,900
              this course)
              *Elective Course for Securities & Investments or Marketing Management

                                                                     Do you like to work with data, and/or do you like to work with people?
                                                                            Do you like to be a leader, a follower, or an initiator?
                                                                                 Do you like to take risks or play it safe?
                                                                                   Do you like to be part of a team?

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