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4.0  Stakeholders and Clusters


               The role of stakeholders is very important in the
               effort to continuously enhance the university’s
               excellence in education and service systems, as
               stated in the UM Transformation Plan. Effective and
               continuous involvement of stakeholders in giving
               feedback is a key and relevant element that brings

               benefits as well as success to the university.


               The delivery and productivity   4.1  Determination of
               systems of efficient, effective and
               customer-driven services are the      Stakeholders
               deciding factors to the success   Stakeholders or trustees are
               of the university’s transformation.   individuals who are involved
               These systems also ensure that   either directly or indirectly in an
               quality services in research,   organisation. Stakeholders may
               teaching and learning are       consist of two groups, namely
      34       rendered.                       internal and external stakeholders.


               Therefore, to ensure there is   In the field of education such as
               continuous improvement in quality   Universities, internal stakeholders
               services, a holistic performance   are administrators, such as
               assessment system, which        University Top Management,
               involves all stakeholders, needs to   Senate members, Heads of PTj,
               be implemented.                 academic staff, executive staff,
                                               operational staff and students.
                                               On the other hand, external
                                               stakeholders consist of the
                                               University Board of Directors
                                               (LPU), UMMC Director, alumni,
                                               suppliers, community, government
                                               bodies, local or foreign private
                                               agencies.
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