Page 17 - DB Crisis Management Guide

STANDARDS

 All press materials will be written and approved by Marketing/PR.
 Only the designated spokesperson is authorized to speak to the media on behalf of Dave & Buster’s. The Crisis
Team will determine who will take on this role based on the situation.

BE COURTEOUS

 Preface your response with, “I’m not the right person to speak with, but let me take your information and
I’ll forward your request to the proper individual.”

 Do not say “No comment.” If the reporter asks you a question or pushes you to respond or react to a
comment, your response should be, “I’m not the right person for you to speak with, but if I may get your
information I’ll forward it to the proper individual.”
 You are never “off the record” and everything you say or do can be recorded or taped.

COLLECT INFORMATION AND NOTIFY MARKETING/PR

 Gather pertinent details from the reporter, including his/her name, media affiliation, telephone number
and/or email address, deadline, and the specific questions or information requested.
 Immediately send an email to April Spearman at april_spearman@daveandbusters.com with details.
Follow up with a call or text to April at 214.684.5001. Never provide April’s cell number to the media.

DAVE & BUSTER’S PROTOCOL WHEN INTERACTING WITH THE MEDIA
 All news releases, media advisories and news statements will be written and approved by appropriate
members of the Crisis Team. This is extremely important to ensure the brand voice remains consistent and, as
mentioned above, to ensure the investigation is not compromised.

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