Page 12 - Perilaku Konsumen - Mashur Razak

DAFTAR GAMBAR

1. Model Perilaku Konsumen.................................................... 12
2. Strategi Generik Michael R.Forter ....................................... 16
3. Tahapan Segmentasi Pasar .................................................... 19
4. Model Motivasi ................................................................... 35
5. Konseptualisasi Keterlibatan ............................................... 39
6. Khirarki Kebutuhan Maslow ............................................... 40
7. Versi sederhana mengenai teori tindakan yang beralasan ... 109
8. Teori Reasoned Action Fishbein .......................................... 112
9. Pengaruh iklan terhadap sikap ............................................. 115
10. Model dasar perilaku konsumen ........................................ 124
11. Proses komunikasi .............................................................. 129
12. Hasil dan hambatan komunikasi ........................................ 130
13. Model proses budaya .......................................................... 184
14. Proses penganalan kebutuhan berpusat pada tingkat
ketidaksesuaian .................................................................. 208
15. Iklan yang merangsang kebutuhan selektif ........................ 209
16. Proses pencarian internal ................................................... 211
17. Model sederhana pengambilan keputusan ......................... 237
18. Model keterlibatan konsumen ............................................ 240
19. Proses penelitian konsemen ............................................... 249
20. Situs A.C. Nielsen Company ............................................. 251
21. Contoh Skala Likert ........................................................... 256
22. Profil perbedaan semantik pada tiga perusahaan ............... 257

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