Page 11 - Perilaku Konsumen - Mashur Razak

DAFTAR TABEL

1. Beberapa alasan mempelajari konsumen .......................... 2

2. Dasar segmentasi bagi pasar konsumen ............................. 21
3. Measurement scales for self-concept, persons concepts &
product concept ................................................................. 57

4. Dimensi Gaya hidup pada pengukuran activity, interest dan
opinion (AIO) psikografik ................................................. 60
5. Jenis-Jenis Grup Referensi ................................................... 145
6. Distribusi ukuran kelas social lima kategori penduduk Amerika
dalam persentase.................................................................. 167
7. Jenis-jenis budaya ............................................................... 192

x