Page 17 - The Insurance Times September 2024
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           Life  insurers  to  move  IRDAI  for  extension  on                 LIC  drives  new  biz
           implementing surrender value norms                                  premium  growth  of  life

           Life insurance companies are planning to seek a three-month deadline  insurers in July
           extension from the regulator on the implementation of surrender value  The new business premium of life
           norms, said multiple people aware of the development.               insurers increased 14.19 per cent year-
           New product launches could slow down due to the new norms, which need  on-year (Y-o-Y) at Rs 31,823 crore in
           to be implemented before September 30, 2024.                        July, primarily driven by strong growth
                                                                               in Life Insurance Corporation of India's
           According to sources, the insurers will need more time since revising all the  (LIC's) business.
           traditional products and renegotiating commercials with the distributors on
           the revised products is a logistical challenge.                     According to the latest data from Life
                                                                               Insurance Council, LIC's premium rose
           In June, IRDAI issued the 'Master Circular on Life Insurance Products',
                                                                               20 per cent Y-o-Y to Rs 18,431 crore,
           wherein it introduced norms to ensure better payouts to customers who  while private insurers posted a 7 per
           exit policies prematurely.
                                                                               cent  rise  in  their  premiums  at  Rs
           According to the revised norms, life insurers have to pay an enhanced special  13,392 crore. Analysts said high base
           surrender value (SSV) after the completion of the first policy year, provided  effects limited the growth of private
           the customer has paid one full-year premium. Currently, companies do not  life insurers.
           pay such an amount to customers surrendering their policies in the first year.
                                                                               LIC's premium  growth  in July was
                                                                               driven  by  a  22.74  per  cent  Y-o-Y
          LIC's  refusal  to  assign        The Supreme Court of India in 2015  increase in its group business that
                                                                               reached Rs 12,838 crore.
          policies to CESO may be           upheld the judgement by the division
                                            bench  of  the Bombay High  Court,  The industry's individual business grew
          contempt of court, says           stating that insurance policies issued by  20.69 per cent, with individual single
          founder                           LIC "are transferable and assignable in  premiums rising by 24.82 per cent at Rs
          Life  Insurance  Corporation's  (LIC)  accordance with the provisions of the  4,611 crore and non-single premiums
                                                                               increasing to Rs 9,171 crore in July.
          refusal to assign policies to ACESO may  Insurance Act, 1938, and in terms of
          be tantamount to contempt of court,  the contract of life insurance."  Among private sector life insurers, SBI
          said Ketan Mehta, Director & Founder  Established in 2018, ACESO monetises  Life  Insurance,  the  largest  in  the
          of ACESO, citing a 2015 Supreme Court                                segment, reported a 26.3 per cent
                                            the  assets  of  LIC policyholders  to
          judgement that allowed the transfer                                  decline in first-year premiums at Rs
          and assignment of LIC's policies in  ensure maximum financial benefits,  2,996 crore, while HDFC Life clocked
          accordance with the provisions of the  especially in cases where the policies  33.7  per  cent  growth  at  Rs  2,699
          Insurance Act, 1938.              are surrendered or lapsed.         crore.

         16   September 2024  The Insurance Times
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