Page 12 - PR Communication Age MAY 2016

question, such as how his family is doing or what he thought
about the performance of Indian Premier (Cricket) League
teams as launched by 'King-khan'- Mr. Shahrukh or Ms.
Preeti Zinta.

6.2.8. Pay respect to others opinion:
Never tell the person he or she is wrong. This can be espe-
cially difficult, mainly when the person is antagonistic or
poorly informed. However, it is always found that it doesn't
take long for a 'difficult' person to become more easygoing
once he/she is truly being listened to.

6.2.9. See things from others' perspective: 6.2.11. Building relationship with the job / employer:
Again, this can be a challenge when you are convinced that Now-a-days the various extracurricular activities preferred
the other person is coming from a completely alien mindset. by the young generations are not falling within the ambit
Yet, with a little practice, you can begin giving people the of their regular curriculum. Normally the extra-curricular
benefit of the doubt and start to see why they might feel activities in school meant various 'houses', uniforms, differ-
that way. ent cultural activities, and games & sports events like foot-
ball, volleyball, basketball, etc.. At college, they meant
6.2.10. Give appreciation for good work: dramatics and educational & industrial trips. Though not
We need to remember that if we can't say something nice, much has changed with our curriculum, the extracurricu-
we need not say anything at all. It may seem quaint, but it lar activities have grown drastically.
works, especially when you're in a contentious relationship.
Of course, there will still be tense moments, but you and The always-in-a-hurry youngster is making a substantial
your co-workers will be able to handle these situations as mullah, partying hard and adding value to the resume too,
professionals, instead of letting your emotions get in the well before graduation date. Perhaps the problems relat-
way. The higher you are in your organization, the more ing to our young emerging workforces - are arising out of
important it is to work in teams and know how to deal with our nuclear family, non-availability of proper advice from
people. As you learn to successfully manage your interper- the parents/seniors, tremendous lack of job security, bore-
sonal relationships at work, you will have a definite leg up dom during college studies, vacillating mind, lack of loyalty
on many of your peers. The leader's relation is like a friend for the employer, etc. - all contribute for the peculiar prob-
to his/her team members. Wherever you are & whatever lem of the current society.
you are trying to achieve with your team you need to keep
this friendship as the word 'friend' may be considered like: A specimen of this species is 22-year old Rohit Mukherjee,
who had come down from Asansol in 2010 to pursue Mass
F > FEW Media (BMM) at Mumbai's St. Xavier's college. Considered
comparatively more creative than the lot, he was expected
R > RELATIONS that he would graduate by April, 2012 and would then top
it up with a stint at Jamia Milia (school of communication,
I > IN in Delhi) or Asian College of Journalism.

E > EARTH But finally what happened was that when he was in
Hyderabad shooting an advertisement for McCann Erickson,
N > NEVER

D > DIE

Therefore, we need to maintain the cordial friendship with
our team-mates all along through the process of comple-
tion of the project.

"Only put off until tomorrow what you are willing to die having left undone."

12 PR COMMUNICATION AGE May 2016