Page 16 - PR Communication Age MAY 2016
P. 16
Interactive
Marketing -
New inputs
I nteractive marketing has assumed and reaching out to near and distant tivity for work and leisure now a days
new proportions in the day of in- buyers of various products and services as most of the people use internet
formation age as marketing is effectively. Marketing of consumer effectively. In developed countries
carried out using new media. and industrial products is done inter- internet has been occupying major
More than one third of population in actively. Interactive marketing has work space and people browse for vari-
developed countries are in internet re- come a long way. Many online product ous purposes. Internet has been me-
lated occupations and e- commerce as distributors as ebay PayPal as well as dium of communication as rumors are
emerged as major trading activity. In- others use interactive marketing to (Allport and Postman 1945).
teractive marketing involves using communicate messages effectively and
internet for marketing purposes and to to sell products. This is the age of vi- In the digital culture (Barlow 1996)
sell products effectively. ral marketing to put it in a simpler Computers have brought benefits to
way (Burton 2005). mankind and automation has resulted
This involves marketing using internet in many advantages to people in many
Internet Today ways. There are disadvantages to com-
About the author puters too as weapons of mass destruc-
Internet has grown widely and people tion have been accumulated by super
S. Ganesh are using internet for fun and for profit powers which pose a threat in a big
as 40% of workforce in developed way. Computers serve for dual purposes
Sr. Lecturer in Mass communication countries use internet for work. of saving and destroying effectively.
Oduduwa University, Nigeria Internet has emerged as a major ac-
"Success is not final, failure is not fatal: it is the courage to continue that counts."
16 PR COMMUNICATION AGE May 2016
