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Electronic media operations are com- ness today. Interactive positive element that is present.
puterized and many TV stations use marketing has gained
digital cameras now a days to operate ground over the years to Interactive marketing is a trading ac-
and it has helped to improve opera- grow and it has become tivity not only for products but also for
tions effectively. a major force to reckon many services as well in a major way.
with. Consumers order Today, Interactive marketing is a ma-
Interactive marketing has been help- products online and jor activity in developed countries like
ing different consumer product manu- these reach doorstep of the USA.
facturers to take their products to consumers.
people more easily than other meth- Many thousands of online product manu-
ods. Online marketing as well as online Customers pay using credit cards or facturers and service providers have
shopping have made many things bank accounts and products are been using interactive marketing to sell
within the grasps. Interactive market- shipped to address given and custom- their wares and this has become pos-
ing has emerged in a big way as billions ers collect products as online busi- sible greatly because of development of
of rupees and dollars are on transac- nesses have become big over the internet as a medium of mass commu-
tion online. years. It is not only products that are nication. Interactive marketing will
sold online but also services as banking, grow more in future as organizations
Interactive marketing has been grow- travel and insurance. Online busi- use internet for marketing in a greater
ing as online marketing is used widely nesses are worth billions in the US and measure today than ever before.
to sell products now a days more than it is becoming big everywhere today in
ever before. an interactive world. References
Interactive marketing for Conclusion 1. Admap (Dec. 2000) Managing Con-
future sumers or relating to them"
Interactive marketing has been grow-
Interactive marketing is bound to grow ing and it is a big business today. Many 2. Adorno T (1991) The Culture Indus-
and it will reach new heights as it has products get sold online and online try London: Routledge
got future in all countries. This will in- marketing has assumed big business
crease sale of all products and services in India. 3. Allport G.W. & Postman L. J.(1945)
and will make markets accessible to The basic psychology of rumor
many products effectively. Many new People can reserve tickets using their Transactions of the New York Acad-
manufacturers have emerged paving credit cards and bank accounts on emy of sciences 8, 61-81.
way for new products and new mar- IRCTC and they are assured of their
kets. journey everywhere in India in comfort. 4. Barlow J.P (1996) Selling wine with-
Online and interactive marketing are out bottles: The economy of mind
Interactive marketing will have impor- becoming bigger today as marketing on the global Net In L.H. Leeson (ed.)
tant role to play in our society and it is of products and services are done in- Clicking in: Hot links to a digital
bound to grow more and more in the creasingly here. Internet is a major culture Seattle, WA Bay press.
days to come. With society growing provider of employment to people and
rapidly, there will be a need for cater- people in developed countries which 5. Bakardjieva M (2005) Internet so-
ing to younger sections especially. extent upto 40%. Under this context, ciety: The internet in everyday life
interactive marketing has gained London: Sage.
Consumer products ground and it is shaping lives of people
everywhere.
Many consumer products manufactur-
ers use interactive marketing to sell Today, marketing is a major activity
their merchandise effectively using binding nations and infact between
internet and online e-commerce and super powers marketing is a major
online shopping have become big busi-
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