Page 17 - PR Communication Age MAY 2016
P. 17
Marketing Advertising same time as wholesaler product ad-
vertisements used to do.
Marketing has emerged as a major Advertising has become a necessity
activity and it binds countries of differ- today in consumer societies and it is a Marketing communication using
ent political systems. Goods produced force to reckon with in many ways. It internet has made products reach
have to reach end user and get cash has helped products reach end users youth and educated in large numbers.
for its value and marketing helps to do and is helpful in many ways in reach- Online marketing has made active and
that effectively. Marketing of goods ing customers. Advertising is a need passive buyers possible to access to
and services have helped democracies for today's societies as we have to new products and services on internet
in many ways and insolving consumer reach consumers in giving product in- as sales have increased greatly. New
need effectively. formation, product details and in cre- consumer products to educated
ating need in many ways. internet users are available in large
Price, product, packaging and promo- numbers today as travel services are
tion are considered as important ele- It is a requirement that govern- also are on sale in internet.
ments in marketing mix. Marketing ment companies got to advertise effec-
takes product from manufacturer to tively in order to reach end users in Media technology
end user via retailer or distributor and India. Once a Secretary of Health
a consumer has to pay a price to col- Dept of MOHFW in a meeting with TV is a powerful media technology and
lect product. consultants said that the consultants Matusow (matusow 1983) had said
should not advocate advertising. This Media technology has gained impor-
Communication tells product's situation has changed drastically as tance and it is gaining momentum ev-
attributes effectively and helps in organizations as NACO advertises ery where as media technologies are
reaching end user completing a sale. heavily. becoming popular. There are three
Advertising as well as marketing com- kinds of societies Agricultural society,
munication comes in aiding product Successive congress governments and Industrial society and information so-
patronage and in completing a sale in others have levied entertainment tax ciety which have made great strides in
today's competitive marketing envi- on advertising and it has served to limit today's modern world. We are in infor-
ronment. growth of advertising also. mation age and media technology is
playing a greater role in it.
Marketing channels has to be good Marketing communication
to take a product from manufacturer New communication technologies have
to customer or consumer and advertis- Marketing communication have been been making it possible to watch TV on
ing helps this process effectively. Ad- gaining momentum greatly and today
vertising and sales promotion promote products appear in
sales and marketing in a big way and good shape and are
help in bridging gap between con- useful in many
sumer and manufacturer. Sales pro- ways to users. It is
motion is giving gifts and coupons as useful to communi-
many consumers take coupons and get cate effectively in
discount. marketing commu-
nication to get
New York Times runs to more than messages across to
500 pages on weekends and special multiple segments
discounts and sale offers are an- as suppliers, deal-
nounced frequently. ers, distributors and
customers at the
"How wonderful it is that nobody need wait a single moment before starting to improve the world."
PR COMMUNICATION AGE May 2016 17
