Page 10 - CON Boardpack 20201027 November v00-03 (Final)

There was a strong focus on exports, which will be driven as hard as
possible.

National Animal Health Forum
The Board was reminded that SAPPO had resigned as a member of the
board of the National Animal Health Forum. SAPPO was recently
approached to become a member again. The invitation was declined.

Johann Kotzé was of the opinion that SAPPO would be in a stronger
position if it spoke for itself and that it did not need someone from outside
to do it on the industry’s behalf.

Myles van Deventer supported Johann Kotzé.

Decision:
SAPPO will not re-join the NAHF. EB 16/2020-15/07/2020

In response to a question posed by Peter Mockford, Johann Kotzé
confirmed that a tattoo refers to the registered brand.

Peter Mockford raised his concern that the ASF outbreak might have a
negative impact on the outcome of the application to export to China.

According to Dr Peter Evans, South Africa will never be able to control
diseases. The compartments and Pork360 schemes are marketed as a
benefit to the importing country. They could go to a compartment and
see it as a sub-population.

According to Dr Peter Evans, the compartments that expired during April,
May and June will be audited as soon as possible to be reregistered. The
laboratory had been without kits but have it in stock again.

8.3 Consumer Education and Communication

Consumer Education
SAPPO lost the opportunity of a R1,2 million venture that should have
taken place during May and June. The Food Lovers Market campaign
was conducted after June.

An additional campaign with FLM was planned and a meeting was set
for discussions.

SAPPO’s digital strategy mitigated the risks of the closure of print
magazines. SAPPO reached a large number of people through social
media and various digital platforms.

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