Page 11 - CON Boardpack 20201027 November v00-03 (Final)

In-store demos may no longer be done. Social media are being used
and the print versions of advertisements were posted on social media
platforms. SAPPO has a good relationship with the media and therefore
should strive to move into their new spaces with new opportunities.
SAPPO started participating early enough with electronic versions.
Consumer Education can be very exciting with the new way of
marketing in the retail space.

Lungelo Bhengu was of the opinion that the radio space was very
important and can be used well.

Johann Kotzé confirmed that SAPPO was involved at radio stations
during the previous month with its the awareness campaign. A number
of radio interviews were conducted to reassure consumers to eat pork.

Peter Mockford expressed his satisfaction with the report and the ideas
that were shared. He supported the additional campaign with Food
Lovers Market.

Communication
Johann Kotzé commended Derick van der Walt for what he had done
with the weekly and monthly newsletters as well as the digital copies of
Porcus. He said he hoped the communication with farmers had borne
fruit.

SAPPO needed to know what news was being published regarding pork
as well as when and where. To this end, a software company was
identified to do such a search. The cost of the service was R6 000/month.
The service includes any pork-related articles on the web and also news
that might have an impact on the pork industry. The frequency of the
articles was important. A reputable person will be identified to write an
article for publication in SAPPO’s newsletters.

The social and digital media are more representative than previously and
SAPPO is there as SAPork. SAPork is about marketing of South African
pork.

Market Research
The Board noted that BFAP had been approached to venture into
market research from route-to-market. The information gathered from
abattoirs and processors will allow the pig industry to determine what
happens with the carcass after it is delivered and slaughtered at an
abattoir. Rika Verwey and Marieta Human, together with BFAP, will be
responsible for the project.

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