Page 78 - The Big Book of Business Quotations: Over 1,400 of the Smartest Things Ever Said about Making Money - PDFDrive.com

—Seth Godin, author, entrepreneur, and public speaker (from his blog sethgodin.typepad.com, July
28, 2006) If you make customers unhappy in the physical world, they might each tell 6 friends. If
you make customers unhappy on the Internet, they can each tell 6,000 friends.

—Jeff Bezos, founder of Amazon.com

Anything a customer can do for themselves is where service stops and relevance
begins.

—Jim Blasingame, author

Here is a simple but powerful rule: always give people more than what they
expect to get.

—Nelson Boswell, self-help author

Make your product easier to buy than your competition, or you will find your
customers buying from them, not you.

—Mark Cuban, owner of Dallas Mavericks, Landmark Theatres, and Magnolia Pictures

The aim of marketing is to know and understand the customer so well the
product or service fits him and sells itself.

—Peter F. Drucker, management consultant, educator, and author