Page 75 - The Big Book of Business Quotations: Over 1,400 of the Smartest Things Ever Said about Making Money - PDFDrive.com
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Your	most	unhappy	customers	are	your	greatest	source	of	learning.

         —Bill	Gates,	cofounder	of	Microsoft

The	 goal	 as	 a	 company	 is	 to	 have	 customer	 service	 that	 is	 not	 just	 the	 best	 but
legendary.

         —Sam	Walton,	founder	of	Wal-Mart

If	you	don’t	genuinely	like	your	customers,	chances	are	they	won’t	buy.

         —Thomas	Watson,	chairman	and	CEO	of	IBM

Customer	satisfaction	is	worthless.	Customer	loyalty	is	priceless.

         —Jeffrey	Gitomer,	author	(from	his	book	Customer	Satisfaction	Is	Worthless,	Customer	Loyalty	Is
            Priceless:	How	to	Make	Customers	Love	You,	Keep	Them	Coming	Back	and	Tell	Everyone	They
            Know,	1998)	People	rarely	buy	what	they	need.	They	buy	what	they	want.

         —Seth	Godin,	author,	entrepreneur,	and	public	speaker

Customer	 service	 is	 just	 a	 day-in,	 day-out	 ongoing,	 never	 ending,	 unremitting,
persevering,	compassionate	type	of	activity.
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