Page 71 - The Big Book of Business Quotations: Over 1,400 of the Smartest Things Ever Said about Making Money - PDFDrive.com

—Nikita Khrushchev, Soviet leader (from British Business News, 1961)

Branding is not merely about differentiating products; it is about striking
emotional chords with consumers. It is about cultivating identity, attachment,
and trust to inspire customer loyalty.

—Nirmalya Kumar, professor of marketing and director of Aditya Birla India Centre, London
Business School (from huffingtonpost.com, June 20, 2013) Successful entrepreneurship begins
and ends with customer wants and needs, not what you want and need.

—Joseph C. Kunz Jr., entrepreneur and author

Quality in a service or product is not what you put into it. It is what the client or
customer gets out of it.

—Peter F. Drucker, management consultant, educator, and author

A satisfied customer is the best business strategy of all.

—Michael LeBoeuf, business professor and author

Rule 1: The customer is always right. Rule 2: If the customer is ever wrong,
reread Rule 1.

—Stew Leonard, retailer