Page 72 - The Big Book of Business Quotations: Over 1,400 of the Smartest Things Ever Said about Making Money - PDFDrive.com

The true purpose of a business is to create and keep a customer, not to make you
money.

—Theodore Levitt, economist, professor at Harvard Business School, and author

Capitalize on charm by continually captivating your customer.

—Ryan Lilly, business incubation professional and author

When the customer comes first, the customer will last.

—Robert Half, founder of Robert Half International

When people talk about successful retailers and those that are not so successful,
the customer determines at the end of the day who is successful and for what
reason.

—Jerry Harvey, cofounder of Australia retailing chain Harvey Norman Holdings (from interview
with Slovenia magazine Ljubljana Life, August 2002)

The purpose of every business and organization is to get and keep customers.

—Theodore Levitt, economist, professor at Harvard Business School, and author (from his book The
Marketing Imagination, 1986) The buyer needs a hundred eyes; the seller but one.

—Italian proverb