Page 24 - Book Chapter

Kajian Dalam Bidang Ilmu Perpustakaan dan Informasi: Filosofi, Teori, dan Praktik

prophetic communication through information behavior. Moreover, the
objective of the study is to analyze the effects of the integrated e-literacy
model on prophetic-humanization communication behavior through
information behavior among the UIN Syarif Hidayatullah Jakarta lecturers.
It is expected to find an integrated model of e-literacy on prophetic-
humanization communication behavior through information behavior. The
significances of the study are to recommend what the first priority program
of e-literacy to be aware of using electronic media in humanization
perspective.

II. LITERATURE REVIEW

A. The Social Cognition Theory
The theory of social cognition (SCT) has elaborated by Bandura. The
basic idea of this theory is the Miller and Dollar>s Social Learning Theory
of learning to imitate (Bandura 1977). Bandura has a reason that human
imitates the behavior, especially in the mass media. The replication can be
acquired directly from the observed behavior as imitation and identified
behavior that the observer does not exactly duplicate what he observes but
makes it more general and has a corresponding response as identification
(Morissan 2016).
The previous studies in Severin and Tankard (2009) illustrated that
there were many kinds of learning models through the observation of
others. Humans are to realize to take a benefit from his observation. Beings
learning through observation of some others makes different behavior.
Furthermore, this theory assumes that mass media is the main socialization
agent in addition to other sources, such as family, school, and community
environment. It is contributory in studying the effects of media content
at the individual level, which provides different roles, such as teaching
reading and writing, transferring of knowledge, technology, ethical and
moral values (Fogenay 2013; Ho et al. 2017).
The model of Bandura’s theory illustrates that human thinking and
behavior are determined by three different factors that interact with each
other divergent power variations. The process is called the triadic reciprocal
causation. The three causes of reciprocity are: 1) personal characteristic; 2)
environmental; 3) behavior determinant (Bandura 2001). Bandura (2001)
highlights the importance of unique personal characteristic factors such
as symbolizing, self-regulatory, self-reflective, and vicarious capacities).

Ade Abdul Hak 359