Page 26 - final REDFS Annual Newsletter
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ed at 7750 tons per year. According to the data
sumer, to a local middleman or through a local
collected for the purpose of this report, the per
market in both rural and urban areas (Tadelle et
capita consumption of chicken meat and egg
al., 2003c). Some 42% of live sales are made be-
is much lower than many countries. The poul-
tween farmer and Poultry production in Ethi-
try meat production is estimated based on the
opia: R.T Wilson 448 World’s Poultry Science
available 71,000 parent stocks (broilers breed-
Journal, Vol. 66, September 2010 consumer,
ers) with a conservative assumption.
and 39% from farmer to the trader. Due to a
Consumption: - At an annual consumption large number of traders attempting to obtain a
per person of 25 eggs and 0.7 kg poultry meat living the volume of products handled by each
(MOA report 2013E.C) consumption level is is low (Kennea et al., 2003). Traders most of-
still very low by world standards. Many of the ten carry birds to regional centers where they
eggs consumed are in the form of ‘Douro wat’ change hands again to the final retail point of
which is a very popular spicy chicken and egg sale (Figure 3). Householders attempt to pro-
stew. At the household level, some 50% of eggs duce birds that can be sold at festival time to
laid are set under hens to produce replace- command high prices but, conversely, forced
ment birds, 27% are sold and 23% are eaten at sales at periods of high disease risk or actual
home. About 30.6% of mature birds are kept as disease cause prices to slump.
replacements, 44.4% are sold and 20% is used A survey of butchers ‘shops in Addis Ababa
for home consumption (Tadelle et al., 2003c). area showed that all sold beef, 5.8% sold sheep
Some birds may be kept beyond their useful life meat but only 2.9% sold poultry. The custom-
for socio-religious reasons and others may be er base for these butcheries is largely local and
consumed for health reasons as prescribed by mainly from lower social strata. In complete
traditional healers (Tadelle et al., 2003c). contrast to butchers, whereas 100% of super-
Marketing: - Consumers overwhelmingly pre- markets sold beef but 85.7% sold sheep meat,
fer local to exotic birds and eggs, and hence, in 28.5% goat meat and 85.7% poultry meat. The
local markets, an indigenous bird of 1.25 kg live retail price of poultry meat in supermarkets is
weight and its 40 g eggs (or lighter) command cheaper than all red meat types. Some 66.7%
the same prices as exotic birds of 1.5 kg and of supermarket poultry was obtained from the
eggs of 60 g. The premium for local birds is at- leading commercial producer with the remain-
tributed to better meet flavor and more deeply der bought from smaller commercial enterpris-
colored egg yolks (Dessie and Ogle, 2001). The es and farmers (Figure 4): the customer base of
marketing chain is almost completely informal. supermarkets is mainly expatriates and higher
Birds are sold off the farm direct to a final con- social strata Ethiopians who require a more
T oget her w e can mak e a diff er ence!
T oget her w e can mak e a diff er ence!
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