Page 144 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Quick Ideas 114 to 116

When it comes time to

Assignment getting the customer to say

Human beings are yes, don’t be guilty of a $10
creatures of habit, and are stupidity. Hire that extra
always going to take the staff, train your current as-
path of least resistance. sociates, or invest in that
Analyze your procedures extra piece of machinery
and make it easy for the that will make working un-
customer to buy. der pressure much simpler.
Work to make it easy, en-

joyable, and quick, because

if you are not ready when the customer is finally willing to hand

over the cash, you’re in big trouble.

Epilogue

Make it a goal to have the right people, with the right
training, the right attitude, and in the right quantity at the
right time, and you’ll turn prospects into buying customers
more than ever before.

116

Losing Their Luster

Coupons, discounts, and promotions are so overused today,
they are no longer an effective motivator to get new customers
and boost sales. For example, almost every supermarket has
overpriced their merchandise. To get it reduced to the price
you should pay, you have to carry one of their frequent buyer
cards. Consider a different approach by using premiums, gifts,

143