Page 62 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Quick Ideas 41 to 42

42
Be Creative

Your competition can be very predictable. They will prob-

ably do what they’ve always done. Very few people are really

creative enough to break through the clutter and get a prospect’s

attention at little or no cost. Remember that nobody notices

normal, so sometimes you have to break the rules to get through

to that prospect and build a

relationship with them.

If you have face to face Assignment

contact and run a small to Get your group together
mid-sized business, then this and brainstorm some things
is a great idea for reaching you could do, such as the
out to your prospect list. On popsicle and ice cream idea.
a hot afternoon, load up a There are many opportunities
cooler full of Popsicles, ice with holidays and special
cream bars, or cold lemon- events. Be creative and reach
ade, and go customer to cus- out to prospects. Don’t just
tomer serving everybody a wait for them to come to you.
treat on a hot afternoon. I

doubt anyone has done it for

them in the past and it’s unlikely anyone other than you will do

it again in the future. It’s a great opportunity to hand someone

something free and refreshing to remind them that you truly

want their business.

Epilogue

Most people are looking for something different. They
don’t know what they want, but they’ll know it when they see
it. Make sure they see you!

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