Page 67 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
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151 Quick Ideas to Get New Customers
like it, with the right mix of ingredients, dressing, and croutons
just for them. In today’s world, people want a product that is
truly customized, and is as
individual as their personal
Assignment taste.
Think about how you can When Sue confronted
customize your products and her boss as a new employee,
services to fit your prospect’s she asked him, “Do you
needs. People don’t want one know what’s standard
size fits all. around here?” Her boss said
“No, what is it?” And her
answer was, “Nothing. Ev-
ery customer wants something different. They want it their
way.” Her boss looked at her and said “You’re right. Why
don’t we do it that way?” Think about what clothing stores do
when you buy a nice suit. The first thing they do is tailor it to fit
you. They shorten the sleeves, move the buttons, take a little
out of the coat, and hem the pants or skirt. Suddenly you’ve got
the product you want, detailed just the way you like.
Epilogue
The more you can fit your products and services to the
needs and wants of your customers, the more likely you are to
win prospects over to become long-term customers.
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