Page 66 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
P. 66

Quick Ideas 44 to 46

    Dear Mr. Jones,
    I’ve stopped by several times to see you and tried to get
you on the phone to share an exciting proposal. Since I’ve not
heard from you, I thought maybe one of the following things
had happened: (1)You’ve been dragged into the outback by
wild dingoes and are being held hostage. (2) You won the lot-
tery, and now have millions and millions, and you no longer
need to talk to me. (3) Wild women have discovered you are
single, and you have had to go into hiding to escape the mobs
that are after your body.
    If you get a chance, or you come back from one of these
three situations, please e-mail me back. Let’s plan to get to-
gether to share how we can help you make some extra money.
    Thanks!

                            Epilogue
       If you do what everybody else does, then you’ll get the
   same results that everybody else gets, which is generally piti-
   ful. Try something different.

     46

                Customize,
          Customize, Customize

     In a recent restaurant survey, 74 percent of people ques-
tioned said the number one thing they like to have in a restau-
rant is a salad bar. Why? Because they can make the salad
their own way. They can have a little of this, a lot of that, and
some of the other. They can make the salad exactly as they

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