Page 70 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Quick Ideas 47 to 49

Find a different and better way to break through the clutter.
The opportunities are everywhere.

Epilogue
If you always do what you’ve always done, you’ll always
get what you’ve always gotten. You have to make changes to
win customers.

49

Do What Others Don’t

While some messages are ideal to be e-mailed or faxed,

there are some things that should never be sent that way. It’s all

too easy to cop out on doing what should be done for a thank you,

invitation, or confidential message. By simply sending an e-mail,

you are also sending a message that it’s not important enough or

confidential enough for you to send it the more traditional way.

In most areas of the country, there are stores that feature

paper goods and discount greeting cards. In fact, some of them

are so affordable it is almost

ridiculous. Our recommen-

dation is that you stock up Assignment
on thank-you cards, invita-
tions, birthday cards, and When you have the ma-
blank cards with no message terials on hand, from cards to
inside. Get in the habit of stamps to addresses, it’s easy
recognizing people, inviting to do something that other’s
them to special events, don’t. You’ve got to system-
thanking them for what they ize these types of mailings or
do, and also celebrating they won’t get done.

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