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We hire people who can talk about the features and field them in at trade fair stalls and
stores. Potential buyers are also given the chance to manipulate and use the product
to experience and explore the features themselves.

1. You are addressing the marketing team of your company. Present the points
below. These are the things that you want them to do for the product.

a. publicity for the different features of the product
b. providing hands-on experience with the product to potential buyers

Sample answer:
We have a very good product, and yet our sales don’t seem to reflect the reception
that we expected it to have. The management thinks that all we need to do is to inform
the buying public about the many features of our product, a mobile phone, to get
them buying. First, we have to beef up our marketing strategy. We have to make use
of attractive and interesting ads. We need to make our product visible. Of course, the
focus of all these activities always has to be the features of our phone. Our stalls and
stores should also have lots of samples that can be actually manipulated by potential
buyers, so that they will see for themselves that our features are really user-friendly
and helpful. The management is now sending more phone samples to our different
branches especially for this goal. I need your commitment now to produce an impres-
sive publicity and marketing project for our product.

2. You are briefing a group of customer service representatives whose main
job is to answer customers queries about your product’s different features.
Make a clear presentation of the following points.

a. Importance of training competence
b. Importance of having an actual experience of using the product’s fea-
tures

Sample answer:
By now, you already know that your main job is to address the questions of our cus-
tomers about the features of our latest phone in the market. These features are easy to
use, but we still make sure that you will be competent in helping our clients by having
you go through a short training course for your job. This training will provide you with
actual experience of using the phone’s many features. You cannot give what you don’t
have, so we have to ensure that you indeed know how to use the features, so that
you won’t be theoretical and vague when you help our clients. I hope that you rely on
these things: your experience and your competence when you answer the questions
of our clients.

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