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Unit 9

Marketing strategy

Paul: Your TK 1800 assembly robot is particularly impressive. It requires very little space and it’s
versatile. Because of these features, we were able to substantially increase our productivity. I
hope that you can come up with more robots like these in the future.
Park: Thank you very much for your complimentary review on this matter. Rest assured that we’ll
bring in more advanced robots in the business. We never stop innovating. We always have to
be the best when it comes to efficiency and quality. In fact, we’ll be launching another set of
advanced robots at the end of the month. We are inviting you to this grand event.
Paul: Sure, I’d love to go to that launch. I hope we could work together with UNIPIA in produc-
ing units like TK 1800 here. From our personal point of view, it would really be very competi-
tive to incorporate an assembly robot like that here. We will be the first in the business to do
that. Nothing beats being the first. The first rush of orders will come to us.
Park: Of course, I agree with your point. Let’s look at the possibilities. Our aggressive market-
ing team will take care of the publicity for our future deals and projects. I’m sure we’ll be
swamped by orders.
Paul: That’s right! There are many reasons why we’d like to work with you, but the main decid-
ing factor was the results that we achieved through the actual use of your equipment. If this
result could be marketed well, we’ll surely be a big hit.
Park: Let’s get this business deal started then, so we can discuss the appropriate marketing
strategies we can use.

1. What marketing strategy works best for your product or service?

Sample answer:
Our product is a gadget, so I think what best can convince potential buyers to pur-
chase the product is an opportunity to manipulate or handle it. In that way, they will
have a feel of how it’s like to use the product. They will have first-hand experience of
how efficient it is. Therefore, we set up stalls in popular commercial establishments.
The stalls have sample items which people can handle and manipulate.

2. How do you keep yourself creative when it comes to marketing?

Sample answer:
Our people undergo continuous and rigorous training. We send them to national and interna-
tional conventions about marketing. We also meet daily and they conduct studies regarding
our products and sales.

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