Page 40 - PR Communication Age January-June2020

CORPORATE SOCIAL

RESPONSIBILITY

AND

COLLABORATIVE

GROWTH OF THE

NATION

C orporate and social responsibility is a sense of for a better society, environment, culture etc.now comes

responsibility towards the community and
under CSR. It is a contribution of the company to the society
by their business and social activity. Contribution given by
environment in which it function. The aim of CSR is
to increase long term value and shareholders trust
company for the sustainable development of the business
through public relations and reduce business and legal risk.CSR the company for the development of the society helps the
strategy of a company makes positive impact on the as well as society.
environment and all stakeholders like consumers, employees,
investors, society and others. CSR activity in different part of Company social responsibility depends on various factors
the world is defined in different way such as, in China a socially such as market, area of operation, business activity, socio
responsible company makes safe high quality products, in economic environment of the area etc. Since CSR issues have
Germans it means secure employment, in South Africa it is been gaining in prominence across countries, India also
contribution towards social needs and in India it means introduced a law which made CSR mandatory for large and
company contribution towards the society and environment. profitable companies.
Corporate social responsibility is a very old concept in India.
Regulatory guidelines:
Earlier, a concept where companies voluntarily contribute
The first formal attempt by the government of India to put
the CSR issue on the table was in the issuance of Corporate
About the author Social Responsibility Voluntary guidelines in 2009 by Ministry

of Corporate Affairs. The most ambitious attempt to
Vishvajeet Kumar
implement CSR activities came in 2013 with the enactment
Chief Manager
of Section 135 of the Companies Act 2013. This law brought
Union Bank of India CSR activities of Indian corporates under the purview of
Staff Training College, Bangalore corporate law.

40 PR COMMUNICATION AGE January - June 2020