Page 42 - PR Communication Age January-June2020

5. Reducing child mortality society,trust, charitablefoundations etc. as per purposes
6. Promotions of road safety, Driver's training defined under company act.
7. Training to enforcement personnel Benefits of CSR activities:
8. Promoting health care including preventive health care Benefits to Company
9. Vocational skills livelihood enhancement projects 1. Enhanced Brand and Reputation- CSR improves the

10. Consumer education and awareness program image of the organization. When an organization
carries out CSR activities, it is telling the community
11. Conservation and renovation of school building and
members that it is a friend of the community. This
classrooms as promoting education
improves the impression people have about the
12. Disaster relief i.e. medical aid for promoting health, corporate existence of the organization.
food supply for eradicating hunger ,poverty or
2. Increased sales and customer retention- Company
malnutrition, supply of clean water, sanitation etc in products and services are perceived by the society. The
case of any disaster
company product and business first satisfy customer's
13. Any assist in ensuring environmental sustainability, key buying criteria such as price, quality, taste, safety
ecological balance, protection of flora &fauna, animal and convenience which create trust between the
welfare, agro forestry, conservation of natural company and clients. It fosters strong working
resources and maintaining quality of soil air and water relationships with both existing and new clients because
14. Employment enhancing vocational skills they understand that the company is a partner not only
for the profit of the organization but also to support
15. Relief and funds for the welfare of the Scheduled caste,
the Scheduled Tribes, other backwards classes, their public value.
minorities and woman and such other matters as may 3. Enhanced employee acquisition and retention:
be prescribed. Robust CSR framework helps the company to attract
the potential future employees. There is a common
16. Contribution of funds provided to technology incubators
located within academic institutions which are perception of the public that if company is working well
approved by the central government for the society so it can be good for employee also Viz.
Tata, Wipro, Infosys, Private and public sector banks
17. Contribution to the Prime Minister's National Relief etc. It also helps the company to attract or retain the
Fund or any other fund set by the Central Government talent employees by offering work life balance, positive
or State government for socio -economic development working conditions, culture and flexibility to work.
18. Rural Developments projects 4. Improved relation with the investment community
19. Contribution to the Swachh Bharat Kosh and better access to Capital- The companies that
embrace the essential qualities of CSR outperform their
20. Contribution to the Clean Ganga Fund
counterpart that do not use features of CSR. Thus CSR
activity of the company addressing the ethical, social
All these activities are a few examples of CSR activities. It
means that all those activities which are environment and environmental responsibilities helps the company's
friendly, socially acceptable by the people and society comes perspective in raising the capital in comparison with
under CSR activities. However the company CSR committee others.
may identify areas other than the stated above. Company 5. Reduce regulatory oversight: Companies engaged in
hasto give preference to the local area and areas around CSR activities are much aware about the regulatory
where it operates for spending the amount under CSR guidelines which help the company in sustainable
activity. growth of the business.

The company can meet the CSR obligations by implementing Benefits to society
activities on its own or through a third party, such as a 1. Positive impact on the society: A CSR activity promotes

"God loves you so much!" the master said. "How do I know? He gives you enough sense to take your wife's advice."

42 PR COMMUNICATION AGE January - June 2020