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clients in return, like a link or a Events 2. Will the organization be a good
mention. Even if the content isn't Events have long been the domain of partner?
picked up through an earned media traditional PR practitioners. In this 3. What kind of digital assets is the
opportunity, these assets are also context, media outreach usually takes organization bringing to the table?
valuable tools for owned media
the form of interviews or profiles in
channels like social media, email or a trade publications. As always, Digital Rather than just spending money,
corporate website. If a piece of
PR seeks out additional online Digital PR strategies can help leverage
content is being shared in one way or opportunities that will add value to the online elements of a sponsorship
another, there's value there.
these already valuable events. For agreement to deliver maximum
example, during a tradeshow, there exposure for clients.
Podcasts
may be openings to collaborate with
Over the past ten or fifteen years, strategic partners or customers. Other A Unified Strategy Guides
podcasts have grown from a niche times, it could be an often-overlooked
product into a significant media activity like filling out the company's Everything
category. More people are starting online event profile with SEO or link- In the end, Digital PR is not so different
their own podcasts every day, which building practices in mind. In any from what early practitioners
means there's a tremendous ongoing event, a Digital PR strategy takes pioneered all those years ago. It's still
demand for content. Digital PR advantage of every avenue that will about elevating your client's public
professionals leverage podcast extend the life of these limited- position using clear and transparent
opportunities in several different ways. duration events. messaging. But in this case, a client's
public position might also include their
Companies can reach large, new Sponsorships search engine results page listing.
audiences by having their people Many companies actively seek out That's why every modern PR strategy
appear as podcast guests. Additionally, opportunities to give back to their should prioritize online opportunities
there are often link opportunities community by partnering with and employ the digital tactics
associated with podcasts that make nonprofit organizations. Digital PR necessary to achieve campaign success
some shows more valuable than others. professionals can help their clients on every possible front. Otherwise,
Google is also now indexing and evaluate these organizations in several clients won't realize all the potential
featuring podcast content, which different ways: value from their PR efforts.
makes these shows a critical 1. Does the organization share the
component of every digital media list. client's values or goals? Author: Mike Rosenberg R

PM launches national mobility card service
Prime Minister Narendra Modi virtually inaugurated India's first ever driverless train operations on the Delhi Metro's
Janakpuri West-Botanical Garden route, as well as the fully operational National Common Mobility Card services on
the Airport Express Line.
The fully automated trains will reduce human intervention in operations and offer more reliability and safety for
commuters. This system also brings more flexibility in train operations. As a result, the number of trains in service can
be regulated based on demand without depending on the availability of crew, a Delhi Metro Rail Corp. (DMRC)
spokesperson said.
DMRC will be among 7% of world's Metro networks that can operate without drivers. By mid 2021, it will also start
driverless operations in another major stretch of the Delhi Metro. The mobility card service will help passengers from
any part of the country travelling on Delhi Metro's Airport Express Line to use their NCMC-compliant RuPay debit
card. The same card can also be used for shopping and banking transactions. DMRC's system will be able to accept
transactions from 23 banks through the RuPay debit card issued by them.

"The great aim of the dating game is to find that one person who can stand at the bottom of your heart and touch
the top of your mind"

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