Page 65 - PR COMMUNICATION AGE July - December 2020
P. 65
possibly write every story Reporters at trade publications acquired or merged with another
themselves. They look to outside use press releases in "New company, perhaps there's big
contributors to help fill the pages. Product" sections. The release can personnel news like a new President.
Companies who pitch trend stories also be shared via wire service, if No matter what the story is, it may be
they can write can position desired, to spread the word worth creating a press release if it's
themselves as industry thought further. Be sure to include an eye- newsworthy.
leaders. catching, high-resolution photo as
Another pro of press releases beyond
Once the story is published, it can this will make your news more increased visibility of your brand and
be leveraged in other ways. It can attractive to editors and their business, is boosting your business's
be shared across social media, readers. Remember, you're selling assets in search engine results pages.
posted on the company's website, to humans and effective brand By publishing press releases on high-
shared with prospects and marketing establishes an authority websites you increase your
emotional connection to your
customers through a newsletter own website's domain authority, which
and so on. audience. helps incredibly with Search Engine
Public Relations Inspiration Optimization.
4. Press Releases
Are you writing press releases For Industrial Businesses Although a press release can help your
when you announce a new There are many different stories that SEO strategy and organic traffic, it's a
good idea to boost your story with paid
product or service? Press releases your industrial business can tell to help
are another multipurpose tool elevate your brand with PR. Perhaps advertising methods or newsletter
that can be leveraged in a variety you have an association update, or advertising.
of ways. maybe your company just successfully (https://blog.thomasnet.com/) R
Centre directs states to strictly enforce pictorial warning laws
The Centre has urged all states to strictly enforce the laws on pictorial warnings on tobacco product packets, which
came into effect recently. In a letter addressed to chief secretaries of states and Union territories, health secretary
Rajesh Bhushan said the pictorial warnings will help bring greater awareness and sensitize people about the serious
and adverse health consequences of tobacco use, especially among the youth, children and the illiterate.
"Effective implementation of the rules depends on concerted efforts of all concerned ministries, departments of the
government of India as well as state governments," he added.
The ministry of health and family welfare had notified the third amendment to the Cigarettes and other Tobacco
Products (Packaging and Labelling) Rules, 2020, on 1 December. Bhushan asked states to take necessary steps to
ensure the provisions of the new rules are duly enforced.
In India, 270 million adults use tobacco; it kills more than 1.3 million every year. Several studies have also established
a connection between tobacco use and the spread of covid-19.
The Global Adult Tobacco Survey (GATS) 2016-17 by the Union health ministry had put to rest all apprehensions about
the effectiveness of pictorial warnings with 62% of cigarette smokers and 54% of bidi smokers saying they thought of
quitting because of the warnings covering 85% of the packets. Likewise, 46% of smokeless tobacco users thought of
quitting because of the warnings on the products.
Pictorial health warnings on tobacco products are the most cost-effective tool for educating people on the health
risks of tobacco use, according to the World Health Organization.
In India, where people use many languages and dialects, pictorial warning transcends both the language and illiteracy
barrier. The 85% pictorial warnings on bidi/cigarette and chewing tobacco packages manufactured and sold in India
resulted in 92% and 96% of adults (GATS 2016-17) becoming aware of the serious illnesses caused by smoking and the
use of smokeless tobacco, respectively. The findings also revealed that there has been a growing demand for cessation
centres as 55% of smokers and 50% of smokeless tobacco users were planning or thinking of quitting tobacco use.
PR COMMUNICATION AGE July - December 2020 65