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Panel Sessions
IDETC/CIE
CIE-27-1 – INDUSTRY PANEL Brian Thompson
PTC
Collaborative Engineering During the Age of Digitalization? The Impact of Physical/Digital Convergence on Engineering
As New technologies are speeding the convergence of the physical and
Monday, August 7 digital worlds creating a broad array of new possibilities and challenges for
9:10am–10:50am engineers and their design tools. The proliferation of IoT connected
products, democratization of augmented and virtual reality, and the rise of
Room 4 additive manufacturing for production part are just a few examples. These
digital/physical boundary-crossing technologies are already changing our
This industry session focuses on transformative changes to engineering Computer-Aided Design and Product Lifecycle Mnagement tools, as well as
practice resulting from disruptive technology and evolving business needs. how engineering, manufacturing and service professionals work with data.
For example, from a technology perspective, developments in 3D printing This presentation will explore the current and future impacts as these
and internet of things are motivating manufacturers to invest in new boundary-crossing technologies continue to gain momentum in
product design approaches. The new technologies both expand and organizations around the world.
change engineering priorities needed to ensure structural integrity, product
reliability, and greater flexibility to deliver more individualized products.
From a business perspective, a growing number of stringent yet varied Angela Harris
regulations across global markets increase the demand for greater Ford Motor Company
traceability through digital threads. The greater demand for individualized
products heightens the need for systems-centric approaches to designing Influence of Emerging Trends on Technology Development for Vehicle
easily configurable products from product platforms. Increasingly, Interior Environments
engineers will also need to engage in engineering for agile manufacturing, In a rapidly changing automotive market influenced by societal and
delivering factory layouts and equipment designs that enable rapidly technological trends, an OEM’s ability to connect with customers and
reconfiguring processes and equipment layouts to deliver more products in deliver holistic experiences that meet their needs is essential. Systems
smaller batches. The trend towards more individualized manufacturing and engineering, interdependency linkages and the integration of customer
service of products further heightens the need for digital threads to record feedback throughout a technology’s development cycle is required to
and trace changes. There is also growing interest high fidelity computer effectively bring early concepts and ideas to implementation in Ford
models of products throughout their service life called digital twins vehicles. The acceleration of customer driven technologies must still be
Manufacturers intent for digital twins to document product changes and balanced with the stringent requirements auto manufacturers face for
support decision making throughout product lifecycles. performance, cost, weight, regulations and environmental impact. This talk
will focus on several examples within Ford Research that highlight how the
PANELISTS customer mind-set and emerging trends is changing the development
process of novel materials and interior technologies.
Marc Halpern
Gartner, Inc. CIE-28-1 – PANEL
The Impact of Digitalization on Engineering and Design Priorities From a Researcher/Technology Developer to an Advanced Technology
Digitalization is compelling new product development leaders to rethink Visionary/Facilitator – A Perspective
priorities for technologies to adopt and challenging them to change
multiple facets of engineering organizations, practices, processes. This Monday, August 7
presentation summarizes findings from hundreds of manufacturers across 2:00pm–3:40pm
more than ten industries and offers recommendations to navigate the Room 3
changing engineering landscape.
In this session panelists from government, academia, and industry will
Vijay Srinivasan share their career experiences about how they progressed from individual
National Institute of Standards and Technology researchers to lab directors and respected research leaders who select
research areas for their organizations to pursue and work to transition
Metrology in the Age of Digitization of Manufacturing research results to develop new technologies and products. Panelists will
As manufacturing is getting digitized, the demand for measurements in also discuss their current research and how it is being used to facilitate the
manufacturing has grown in scope and complexity. The growth of Internet advancement of the current state of the art in their individual fields.
of Things (IoT) makes it easier to collect and communicate data, but
challenges remain in ensuring the quality of such data and in our ability to
process that data. In this talk I will outline some of the metrology problems
NIST tackling with industry, with particular focus on computational
coordinate metrology.
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