Page 51 - Total Quality Excellence

SIMILARITIES AND DIFFERENCES IN

IMPLEMENTATION OF QUALITY

FRAMEWORKS IN MANUFACTURING
AND SERVICE SECTOR

Case Study of Dow Chemical

& Business Excellence

The Dow Staircase of Change Leadership consists of the following steps:
Vision, Values, Attitude, Language, Behaviors, Best Practices, Articulated

Strategy, Implementation, Culture Change and Success.

The emphasis at each step of the model is to have a coherent

strategy to implement Six Sigma and ensure that it is driven from the
top as well as embraced by the bottom.

In short, a combination of top driven and bottom-up strategies that
enunciate a clear vision to be the leader in achieving Six Sigma
Management The key points about this model are the emphasis on “terminology”
compliance is the focus of the model as followed by Dow Chemicals.

that is unique to the framework and its implementation (the language

step), the necessary “behaviors” that are needed to be followed by

Quality each employee and which were communicated as part of “road
shows” and the adoption of best practices from across the industry
and customizing them to the specific case of Dow Chemicals.

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