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Strategies For Business

Growth During The Shutdown

by Paul Valich

Just because the handshake One recommendati on I would together. If you have questi ons,
is gone, as is the face to face make is that you focus on only you can send then to paul@
meetup at the local coffeeshop, one of these, no more than two. pmvproducti ons.com

it does not mean our businesses For example, focus on LinkedIn if
have stopped delivering their you are in the service game, then Paul Valach, MBA Chief Listener
services or goods. In fact, what add one of the other depending and Head Uti l Dispenser at PMV
it means is that we need to pay on what you off er. Also get an Productions. He is a Speaker,

much more attention to the online account on Google Business Page, Educator, Innovator, Content

world of our business. That could this will also point you to Google Creator and more. He brings 15
mean emails you send out, your Analyti cs and a plethora of Google plus years of instructing, lecturing,

website which has landing pages, Tools which will help track all of training to the table. He has five

price schedules, shopping carts, what I menti oned above.
discussion boards where you talk plus years of on camera and
about your products/company, The latt er is also the one that takes behind the camera experience in
groups which also talk about areas ti me but will show you how to make several television programs. He was
where you offer solutions, and bett er posts, as well as answers Producer and Director for “Ask the

directories of companies like yours from your clients. You should also Judge” and “Tale of Ten Sister Citi es”,

who offer services. keep in mind that much of this is and co-host of “Politi cally Speaking”.
not something where you will get He also had two radio shows, Jack
Then there is the myriad of immediate results. It takes ti me, Brown of Brown and Bain and VP
social platforms such as LinkedIn, weeks, and months in many cases. Jeff Raykes of Microsoft were the

Instagram, Facebook Pages or featured guests of the last show.

Twitter. Each of these has their Consistency also plays a big role.
own way of working for you; Post on a regular basis with same
however, the key element to all or similar tags, have a strong
of them is the word ‘engagement’. evergreen campaign, and also on
This is where someone asks a only one focus special campaign

question, makes a comment (good at a ti me. This grabs your future
or bad), or even just clicks Like, clients’ interest and keeps your
Celebrate, Insightful and others current clients coming back to get

depending on the social platform. more of what you off er.

Each of these requires that you
respond. This shows that you are There are many pieces which is the
paying attention and in many cases bott om line; however, if broken

are solving the user’s situation. apart, they can all work very well

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