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Are You Disrupting
Or Interrupting Your
Prospects?
by Tamra Blankenship
In the last couple of months, we have been tested on some
pretty amazing skills of resiliency.
How’s it been going?
Are you feeling the pressures of the unknown and what to do
about the current situation? The best use of our time is always
to do self-care, but it is the last thing we focus on in times like
these.
It’s very challenging not to pour In business, we must be mindful of prospects face? How are you
ourselves into all of the “what if’s”. the way we impact future clients and conveying your product or service
This can be a trap and pull us into how they see us. If you are focusing so that it can impact the everyday
the depths of fear, which can result on why you are doing what you do, life of your prospect? How can your
in us acting desperate in business. you’ll come across more naturally business evolve and change with
So instead of that, we can have this and not detract your prospects. the times?
time to reflect on what has served
us in business, and how we want it So, the big diff erence between Tamra Blankenship, Relationship
to be in the future. the two is one will pull clients Communication Specialist, helps
in and the other will push them thousands of people unlock the
I want to draw your attention away. Interruption is an aggressive
to some of the communication change in direction that distracts fears of pain and discomfort through
breakdowns I have witnessed the prospect from where they are, a deep understanding of patterns
with the business people I have causing resentment. Disrupting and communication. Her unique
worked with in the past. These are is changing or creating a new approach to truth, transparency, and
communication breakdowns that awareness of the way someone is support, gives people the ability to
don’t really serve us as a business thinking or doing something. have the courage to be vulnerable
community. I was speaking to Robert without attachment, be present, and
Jones with Network Together, a Apple is a great example of this. be intenti onal with communicati on.
local business networking group, They focused their product on the Transcending the belief that the
about communication and the traps needs of the prospect. The need uncomfortable is just the way it is, to
business owners and entrepreneurs for the future client was to simplify see the gift s that are hidden in every
fall into when presenting services the PC and make it user-friendly
or products to prospects. We both right out of the box. Apple did this experience.
agreed that sometimes we can by disrupting of what was already
get so distracted by our agenda there and created a pull into their Tamra has spent a lifetime as an
that we can miss building healthy products and services. They didn’t entrepreneur, and years studying
relationships that work for us sell their product; Apple sold ease, leadership and behavior as it shows
because of one simple mistake. simplicity, and the support their up in communication. Her path has
prospect craved. Even today, led to Tuesdays With Tamra Radio/
Are you interrupting your clients they have the Genius Bar and are Podcast show, Emotional Wellness
or disrupting them? How do you constantly pushing the industry to for Life, and countless workshops and
know the difference between the evolve. programs.
two? Believe it or not, there is a
good way to pull your prospect into What are you doing to reinvent your
awareness, and one that will agitate industry? How are you standing
them negatively. out to support the problems your
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