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Are You Disrupting


                                                           Or Interrupting Your


                                                           Prospects?



                                                                             by Tamra Blankenship


                                                           In the last couple of months, we have been tested on some

                                                           pretty amazing skills of resiliency.
                                                           How’s it been going?

                                                           Are you feeling the pressures of the unknown and what to do
                                                           about the current situation?  The best use of our time is always


                                                           to do self-care, but it is the last thing we focus on in times like

                                                           these.
          It’s  very  challenging  not  to  pour  In business, we must be mindful of  prospects  face?  How  are you
          ourselves into all of the “what if’s”.   the way we impact future clients and  conveying  your  product  or  service
          This can be a trap and pull us into  how they see us. If you are focusing  so that it can impact the everyday
          the depths of fear, which can result  on why you are doing what you do,  life of your prospect? How can your

          in  us  acting  desperate  in  business.  you’ll  come  across  more  naturally  business  evolve  and  change  with

          So instead of that, we can have this  and not detract your prospects.     the times?


          time to reflect on what has served
          us in business, and how we want it  So,  the  big  diff erence  between  Tamra     Blankenship,   Relationship

          to be in the future.                 the  two  is  one  will  pull  clients   Communication   Specialist,   helps

                                               in  and  the  other  will  push  them   thousands  of  people  unlock  the

          I  want  to  draw  your  attention   away. Interruption is an aggressive


          to  some  of  the  communication     change  in  direction  that  distracts   fears of pain and discomfort through



          breakdowns  I  have  witnessed       the prospect from where they are,    a  deep  understanding  of  patterns

          with  the  business  people  I  have   causing  resentment.  Disrupting   and  communication.  Her  unique

          worked with in the past. These are   is  changing  or  creating  a  new   approach to truth, transparency, and


          communication  breakdowns  that      awareness  of  the  way  someone  is   support,  gives  people  the  ability  to
          don’t  really  serve  us  as  a  business   thinking or doing something.     have  the  courage  to  be  vulnerable
          community.  I was speaking to Robert                                      without attachment, be present, and

          Jones  with  Network  Together,  a   Apple  is  a  great  example  of  this.  be  intenti onal  with  communicati on.
          local  business  networking  group,   They focused their product on the  Transcending  the  belief  that  the
          about communication and the traps    needs  of  the  prospect.  The  need  uncomfortable is just the way it is, to

          business owners and entrepreneurs    for the future client was to simplify  see the gift s that are hidden in every

          fall  into  when  presenting  services   the  PC  and  make  it  user-friendly
          or products to prospects. We both    right out of the box.  Apple did this   experience.
          agreed  that  sometimes  we  can     by  disrupting  of  what  was  already



          get  so  distracted  by  our  agenda   there  and  created  a  pull  into  their   Tamra  has  spent  a  lifetime  as  an
          that  we  can  miss  building  healthy   products  and  services.  They  didn’t   entrepreneur,  and  years  studying
          relationships  that  work  for  us   sell their product; Apple sold ease,   leadership  and behavior  as it shows


          because of one simple mistake.       simplicity,  and  the  support  their   up  in  communication.  Her  path  has
                                               prospect  craved.  Even  today,      led  to  Tuesdays  With  Tamra  Radio/
          Are  you  interrupting  your  clients   they  have  the  Genius  Bar  and  are   Podcast  show,  Emotional  Wellness


          or  disrupting  them?  How  do  you   constantly  pushing  the  industry  to   for Life, and countless workshops and


          know  the  difference  between  the   evolve.                              programs.
          two?  Believe  it  or  not,  there  is  a
          good way to pull your prospect into   What are you doing to reinvent your
          awareness, and one that will agitate   industry?  How  are  you  standing
          them negatively.                     out  to  support  the  problems  your

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