Page 5 - 57802 Summer 2020

Thriving In Crisis:

Seeing Opportunities

To Grow

by Emmeline Saavedra with Brian K. Wright

I had the honor of interviewing Emmeline Saavedra, and we talked about how the pandemic changed the
business she is in, and how we can pivot by being of greater service to others.

Brian: Hi Emme, tell us about mean thousands of dollars per lost we immediately pivoted to our
your background. What does your call because we have an average other business verti cal, which is
business do? patient value each year that we the virtual support soluti ons. This

take into consideration. If we lose is the verti cal part of our business
Emmeline: My background is in one new pati ent, that translates that serves businesses with
the healthcare industry and I’ve to about $4,000 of value for the business services like call rollover,

been in the network marketing pati ent to that business. So, it’s a which I just spoke of. And we also
realm as well for more than 10 prett y big ROI that we don’t ever do insurance billing, claims, and
years. What we do right now is want any business to miss. We reimbursements.
support businesses by handling want to have every phone call

their backend functions. This answered. We also do insurance verification

allows them to focus on what and credentialing, and appointment
they do best and leave the rest to Brian: Absolutely. When the generati ng for offi ces, especially
us to take care of. We help them shutdown happened, how did that in the dental fi eld. We call past

maximize their potential. change your business? patients on their behalf to come

in for treatments and schedule
Brian: What does that look like Emmeline: Before this shut down, them. That’s a really important

specifically? we were in the coaching and arm of every industry. And right
training business. As you know, now, we’re focused in the dental
Emmeline: If they miss a call, it rolls I’m a bank trainer with a bank industry, which is our niche.
over to us. We take care of their methodology. So, we were all
voice messages and their missed about elevati ng and accelerati ng Brian: Were denti sts able to see
calls. Calls that they couldn’t get business performances and their pati ents during this ti me?
to are not lost, because lost cost profi tability.
means lost revenues, right. Emmeline: Yes, we actually have
When COVID hit, the focus of offi ces that have done so much
When people reach voicemail, 80% the business shift ed. There was more business than ever. In crisis
of them don’t leave messages. In almost no need or no urgency for situati ons, you either see things as
dentistry, for example, that could inside training and coaching, so opportuniti es or you cower from

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