Page 160 - Complete IELTS Bands 5 - 6.5

Unit 6 listening
() 2c 3 g 4 a 5 e 6 d 7h S f
Reading
6 Suggested answers
() 2 f 3d 4c 5 e 6g ?a '
I branch on the campus
6 Suggested answer
2 free gift for new customers
The passage will probably be about retailers' understanding
3 special interest rates for students
of shoppers' psychology and how they can use it to get
people to buy more. 4 no bank charges for certain customers
€) Any three from the following: Getting people to slow down, €) I B 20 3 C 4 E
promoting goods near the entrance, getting people to relax 0 5 picture 6 magnetic strip 7 signature
and enjoy themselves, making people feel good by offering 8 bank logo 9 date 10 chip
fresh fruit and vegetables early on, forcing people to walk to
the back of the store to get necessary items, placing popular Vocabulary
items halfway along aisles so shoppers have to search
() 2 to sell; to be 3 browsing 4 to purchase
for them among other goods and to increase the length
5 not buying 6 not to buy
of time they spend in the store, encouraging feelings of
hunger with smells from the bakery, placing more profitable 6 2 correct 3 to improve improving 4 bt:ty-iitg to buy
products at eye level or slightly to the right, placing goods 5 correct 6 increasing to increase
at the end of aisles where they're more easily seen, offering 7 bttytttg to buy 8 ttrsJwp shopping
fitting rooms and using decoys to help customers decide. €) 2 to go 3 watching 4 to improve 5 having
0 1 The layout of a typical supermarket 6 to come 7 buying 8 to get
2 Gaps 1 and 2 explain the purpose of the zones, gap 3 is
Speaking
a type of counter, gap 4 is probably an object or type of
product. 6 Suggested answers
0 I promotion 2 unplanned purchases what the advertisement was for - energy drink, sporting
3 fruit and vegetables 4 popular items activity
0 5 NG (The greeters are mentioned, but it doesn't say where you saw or read it - television
whether they increase sales or not.) what the advertisement consisted of- an Olympic athlete,
6 T (Fruit and vegetables can be easily damaged, so they 100 metres, natural ingredients
should be bought at the end ... selecting these items
why you found it so persuasive - famous successful person,
makes people feel good, so they feel less guilty about
university exams, school volleyball team
reaching for less healthy food later on.)
0 Reasons: to know a new product exists, to give information
7 NG (It says ... central bakeries ... are much more
about products, to attract new customers
efficient, but it doesn't say anything about the range
Examples: clothes, new drink for sports people
of products.)
0 1 in other words 2 I mean
8 NG (It says To be on the right-hand side of an eye-level
selection is often considered the very best place, 3 how do you say, what's the word
because most people are right-handed, but it doesn't
say they're more easily persuaded.) Pronunciation
9 F (People say they leave shops empty-handed more () 'actually
often because they are 'unable to decide' than because
00 I ad'vertisements (4) 2 per'suasive (3)
prices are too high ... ) 3 'energy (3) 4 ac'tivity (4) 5 'television (4)
10 F (In order to avoid a situation where a customer 6 'generally (3) 7 'advertising (4) 8 'usually (3)
decides not to buy either product, a third 'decoy' item, 9 'product (2) 10 'person (2) 11 'famous (2)
which is not quite as good as the other two, is placed 12 su'ccessful (3) l3 un i'versity (S) 14 ex'pensive (3)
beside them to make the choice easier and more 15 ener'getic (4)
pleasurable.)
0 I The stress is on different syllables in the related words
0 The process of producing bread in supermarkets (ad'vertisements, 'advertising, 'energy, ener'gelic).
G) 11 frozen ingredients I2 appetites 13 ready meals 2 The final syllable

Writing
6 Suggested answer
... outweighs any drawbacks. II (general introduction
and writer's opinion) There are two main ... you do not
really want. II (the main disadvantage of buying over the
@ Complete IELTS Bands 5-6.5