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DIGITAL MARKETING & COMMUNICATION

In 2006, he began a 20-minutes daily webcast spired and become active protagonists of your
on YouTube, named “Wine Library TV”. brand.
Through Youtube, he was able to drive traf- In his book, „Jab, Jab, Jab, Right Hook!”, Gary
fic to his Wine Library website that pushed says that it will not impress your audience if
the annual sales from $3M to $60M in just 5 you are plainly mindful in selling your pro-
years. ducts. He adds “Brand storytelling is not about
pushing advertising, it’s about bringing value.”
meaning that if people sense that you are only
focused on making sales, there are chances
you will lose your customers. Make sure to pla-
ce your customers at center stage and provide
values that best meet their needs.
Now that you know how important social
media marketing is, how do you find the ideal
digital marketing agency for your small busi-
ness?

DIGITAL MARKETING AGENCY FOR
SMALL BUSINESSES
Make note of your previous experience,
Gary has seen that a majority of small busi-
nesses are inspired by the websites and adver-
tisements of a digital marketing agency, and
of course, the agency’s websites, popularity,
and other components are important to con-
sider before hiring, but more than all of these,
is taking into account the company’s previous
accomplishments. In choosing a reputable
Typically, consumers are used to comparing digital marketing agent, Gary gives you the
two products before picking the one that best pro tip to look for an agency that previously
meets their requirements and expectations. worked with small businesses. Sharing ideas
Therefore, delivering uniqueness in your pro- about the challenges, techniques, and strug-
ducts and services is like a magnet that grasps gles of a small business is not the same as ha-
the attention of potential customers. As we ving driven amazing results through digital
know, a strong customer base is an essential marketing skills for a small business.
element to success. It is easiest to pull an au- When it comes to hiring a digital marketing
dience and engagement by providing values agency for your small business, Gary’s recom-
through your products, services, social media mends the service providers that offer more
posts, blogs, and other means of connect- quality than quantity. Spending money on
ing. By using the ideal marketing practice of advertising, tools, resources, and other digital
enticing the audience to choose your brand, marketing purposes will turn out to be a lu-
whether you are a startup or expert, it is crucial crative investment for your small business. For
for you to avoid constraining people. Instead, instance, Dollar Shave Club created an iconic
you have to showcase the present & future be- video advertising about their shaving com-
nefits of choosing your brand. By doing this, pany and distributed it across social media
your prospective customers will be greatly in- channels. This video advertising went viral and
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