Page 111 - NEWNORMAL_ANIMATED
P. 111
DIGITAL MARKETING & COMMUNICATION
Gary Vaynerchuk
Long ago I used to tune in to Gary‘s unrestrained and clever
wine blog. I‘ve been watching him ever since. „Gary Vee“ is
now the chairman of VaynerX, a modern-day media, and
communications holding company. He is an active CEO of
VaynerMedia, a full-service advertising agency servicing brands
like PepsiCo, GE, Johnson and Johnson, Chase, AbInBev, and
more. Today, Vaynerchuk is popularly identified for his awesome
works in digital marketing and social media like Instagram,
YouTube, Facebook, Twitter, LinkedIn, Snapchat, Spotify,
and more. Moreover, Gary hosts a Q/A show online called
#AskGaryVee that has more than 2.78M+ subscribers.
Available +1 (919) 234-5140 at any time.
INTRODUCING GARY VEE,
The Digital Marketing Guru
Digital winners take it all. The way out of this my shit.” Or, as he put it even more directly
crisis will be to bet on services that are resi- in another clip, “Fuck your fucking excuses. I’m
stant to pandemic restrictions. So how does winning on this algorithm. You can, too.”
one do that? Meet Gary Vee.
We share with you the insightful suggesti-
ons Gary has outlined to help you move your
business through 2021 with success.
Now, as the unemployment rate hits historic
highs, small business owners are fighting for In today’s tech-savvy era, if you are running
survival, and Americans are settling into an a small business without digital marketing,
uncertain, pandemic-driven recession, the call then you might lose a lot of potential business.
to hustle and grind our way through it seems Through effective digital marketing strategies,
even more seductive. expanding the reach of your brand locally and
While running his businesses, he has conti- globally becomes a piece of cake. Here, we
nuously doled out advice to other entrepre- have lined up some tips that Gary Vee uses for
neurs in five bestselling books, frequent key- his digital marketing activities called The Gary
note speeches, and constant streams of social Vee Content Model which covers three essen-
media content that explain how to replicate tial aspects like documentation, creation and
his success by summoning a combination of distribution.
grit, self-awareness, and personal accounta- Let’s start with documentation. Documen-
bility. „You want to have business success?” he ting long-form content such as podcasts,
asked the crowd during a keynote speech in vlogs, etc. should be in combinations with
New Jersey last fall. “Watch what I do for the creating micro-content like memes, articles,
rest of my life publicly, copy it verbatim, but then images, quotes, etc from these long-form con-
put your shit in it, and I promise you, you’ll be tents. You can then share the different forms
successful. Because I’m fucking really good at in different ways, ultimately, distributing the
111