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content across all the relevant social media your audience, they are as follows. But he also
channels. For example, Gary’s team repurpo- stays with his boots on the Earth.
sed one of his 4D session keynotes into 30+
pieces of micro-content and distributed across START A PODCAST
6+ marketing platforms. It brought more than Gary Vee firmly adheres that audio and voi-
35M+ views for those repurposed pieces of ce will be the future phase of digital marketing.
content. Through podcasts, you can make the audience
Don’t forget your purpose „Your personal listen to your voice when they are doing laun-
brand is your reputation. And your reputation dry, going to the gym, washing the dishes, just
in perpetuity is the foundation of your career”. relaxing, or occupied in any other work. Gary
According to Gary, branding is an experien- then promotes his podcasts on Instagram,
ce you give to your audience when they use Facebook, Twitter, via blogs, etc. so that it is
your products or services. To elaborate on this, accessible on all social media platforms. Gary
he compares the top brands like Coca-cola, even has a YouTube video about how to make
IBM, Apple, and McDonald’s which don’t sell a podcast people want to listen to.
their products instead they build an immense
feeling in the minds of the audience and by MAXIMIZE THE USAGE OF
default, sell more product. EMAIL MARKETING
How do you get started creating a brand Gary Vee, on the #AskGaryVee session of
that has feeling in the mind of your custo- his podcast, says “Email is a killer app and is
mers? In one of Gary’s blogs, he curated stra- definitely not dead.” According to Gary, keep-
tegies for implementing effective tactics, that ing up the promises and delivering the results
can establish a long-term relationship with tend to be a crucial factor in email marketing.
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