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What‘s the advantage of organising
three (actually four – winter and summer
Berlin) different “sister” competitions? And
what‘s the downside?
In our case, it‘s absolutely not an advantage
in the sense of „more competitions more mo-
ney for the organiser.“ The Asia Wine Trophy is
free of charge for participants of the Berliner
and Portugal Wine Trophies. The costs to put
on the event are borne by the city of Daejeon
(South Korea) and DWM. The Asia Wine Trophy
is the largest competition in Asia, it is widely
known, and raises awareness of all the other
trophies as well. When the Portugal Wine Tro-
phy began, Portugal still did not have an inter-
The medals are valued as stickers on the national OIV competition. And people in Por-
bottle on both the German and International tugal appealed to us to see whether we could
market. Bottle tags less so because they are envision something like that. The advantage
too complex and expensive to produce. Shelf for us is International relationships, including
tags, whether attached to shelves or produced
as a display, are used as well, but, again, rare-
ly. Medals such as stickers are valued because
they are right on the product and influence
customers straight away when they‘re deciding
whether to make the purchase. You don‘t have
to look for long, you don‘t have to assign the
wine, the sticker catches your eye right away.

How will winners be announced on your
website, mentioned in press releases and
featured in next year‘s promotional materi-
al so as to raise awareness of winners from
wineries?
Winners will, of course, be announced on
our website. Many participants then use the
medal to advertise directly on their own web-
site and in printed material. We send out press
releases, a great deal is announced on social
media, and we are currently working on more strengthening those between individual jud-
tools to further intensify the presence and ges and positioning our brand. But I don‘t
proliferation of the results. In Germany, the think we‘ll be adding any more competitions
Berliner Wine Trophy is the most well-known in the future, although I don‘t want to rule it
of the International competitions (according out either. But then, it has to be something
to a study by Geisenheim University from the special and there has to be no official OIV com-
viticulture course). It‘s also leagues ahead of all petition taking place in the country, because
individual evaluators. we won‘t compete with our colleagues.
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