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NEW NORMAL

HOW ABOUT VISITORS

IN THE FUTURE?

It is very likely that rather sooner than later the time will come when the wine
production will be subject to the same rules like any other food! It is possible
that it won‘t apply to small wineries and traditional Moravian, Greek, Monte-
negro wine cellars, but I would not rely on it much. During an excursion to the
dairy, cheese factory, or bakery, you will automatically receive shoe covers,
a disposable coat and a headwear… and I probably don‘t have to say more.

Coronavirus has accelerated another aspect We have mentioned several times that wine
that winemakers cannot close their eyes to - is considered a food in the EU, and only be-
safety, health and hygiene. Developed Asian cause of this could the wine shops remain
countries offer drink cans of 1.5 dcl, 2.5 dcl open except for direct consumption. However,
and 3.3 dcl for different thirsty people, each every coin has two sides.
of them being also in a shrink wrap to prevent The facilities of new wineries in Europe and
contamination and to allow safe drinking di- the USA are already ready for such a situation.
rectly from it. In France, I have already seen They consistently separate the production are-
a bottle neck with a crown cap covered with as and areas where the public is allowed. See-
a simple hygienic shrink wrap. ing the production is made possible through
glass windows, a path leading around the buil-
ding with views of the inside. Visitor centers
are being set up, where the immediate experi-
ence is replaced by a view through a glass wall
into the barrique cellar on the left and stainless
steel tanks lined up like soldiers on the right.
Large and wealthy companies even choose
the option to turn the original winery into an
open-air museum, a museum that provides
the perfect illusion that you are really in the
winery, but the actual production processes
take place in a new industrial hall, often loca-
ted several kilometers away.

HAVING A VISITORS CENTER HAS
A NUMBER OF BENEFITS
There is a fixed opening time, which eve-
ryone accepts for the „store“ out of habit and
stereotype without any problems, but at the
cellar they expect open arms almost non-stop.
Visitors center is often associated with a re-
ception or office; the sale of wines to visitors