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VISITORS CENTER

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But a well-planned visitor center can
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Harvey Posert, dean of wine PR

is part of the work of a „junior marketing assi-
stant“ and it doesn‘t cost the technologist or
the business owner their valuable time.
The store is usually at the street level, so it‘s
easy to quickly remove from storage and load

You don‘t always need to spend millions of dollars
to build a visitor center. Bodegas San Valero, Ca-
riñena, Spain, has converted old outdoor tanks into
a tasting room, shop and beautiful diorama. And
when there are no visitors, the guide wraps up the
bottles into decorative papers.
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